Let others be fascinated by you. You aren’t just watching the world go by, but pay attention. Listen, don’t speak. You catch more flies with honey.
No need to be the life of the party and overbearing. People prefer a listener. You win more friends that way.
If this sounds Machiavellian, it is to a limited degree. Control is important. Whether you like it or not, human beings react by competition and what’s perceived as a threat.